Something has come up lately which needs to be addressed. Everyone knows that the web is a wonderful place to make money. A website business can be started with a few hundred dollars and some dedicated effort. Many people have changed their lives because of their website businesses. They’ve turned their entire financial picture around, and became able to fire the 9-5 grind to work for themselves. Still millions of web newbees have poured money into “turnkey guru systems” which never panned out. Do you want to know what I think defines the winners from the losers?
People who change their lives through the internet take action every single day. They’ve made a decision to fire their boss and kill their television set. They spend nights and weekends developing a network through social tools like Twitter, Facebook and LinkedIn. They created a network with local business professionals. They have a solid website marketing plan.
They take the time to learn SEO techniques and build website links. The watch what happens at Google and check the marketing analytic in Google or the Cpanel of their website daily.
So you might be wondering why I picked a reference to The Wizard of Oz to discuss fantasies of website ownership.
Well – the first part of the movie is Black and White. Which is the impression newbee businesses, and website owners share about the web. They think if they build a site – people will come and buy. Then something happens (in the movie it’s a twister) when the web owner wakes up they realize nothing has happened. They’re lost in a foreign land – their website is lost in the slew of millions of other sites.
So they want to get to OZ because the wizard is going to give them their hearts desire. They reach out to the guru clan. Nothing frustrates a consultant more than a client who doesn’t want to learn and participate. As someone said – you can lead thousands of people, but you can’t carry a person on your back.
Now you might be wondering are consultants wizards or just snake oil salesmen? I like to think consultants as the good witch. We watch over Dorthy and her friends. We help gently guide our clients in the right direction to get their hearts desire. Still there are others who want to take money and run.
So what’s a budding entrepreneur to do? These web owners need to have a single focused goal. In the movie it was getting their hearts desire. What is your hearts desire for your website business? Making sales, building a list, etc. Make your action plan count – what can we help you do with your website?
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