My inbox has 200+ emails a day, so every week I have over 1000 messages I quickly review. Something happened while I was cleaning my inbox. I got a finger cramp using my delete button. My inbox was bursting with slam – not spam – SLAM. I reached helpful information overload.
When I surf the net I find interesting websites. I sign-up to receive marketing emails, but that strategy often results in an inbox mess. SLAM is invited sales messages via email. I bet everyone has an email inbox which has loads of travel deals, store coupons, and other helpful emails. Maybe 10 or 20% of your emails are important – the rest are slam. You’ve reached SLAM overload when you begin to hit the delete button without reading the emails. You feel guilty how much junk mail you receive, but you also feel helpless. SLAM is taking over your time and energy.
This situation is worse if you are a business owner. You’ve been told you need to promote your business on the internet. So you create a website, and a few social marketing profiles. Facebook, MySpace, LinkedIn, etc. are great ways to connect with people. Then you realize this type of marketing requires time and encourages SLAM.
My job as a marketing consultant is to review cutting edge products and services. To keep on top of new internet marketing strategies my inbox management had to involved. For me to overcome my SLAM insanity these are 4 techniques I use to keep things straight.
#1 – I created multiple email addresses I have one email address for my friends and family. Then I have dedicated project email addresses, a dedicated sales offers email address, etc. I use the email service as an external filing system. I also have a schedule when to read each email. Personal email/customer emails are read daily, but junk mail/sales offers once a week.
#2 – I use multiple email folders Most email services offer you an option to create folders for messages. Get the messages out of your inbox and filed quickly. There’s also a feature where you can forward the messages into the folders upon receipt. Outlook help has a great tutorial how to set up forwarding rules.
#3 – I turn off my notification You are not Pavlov’s rat – you don’t need to look at the email constantly. Unless you have nothing else to do with your life. I really like Outlook, but the notification box is a nuance. Look at your inbox first thing in the morning – once at noon – and once before the end of the day. A delay of a few hours is not going to be the end of the world. The best part you control your email rather than it controlling you.
#4 – I opt-out of emails Don’t get me wrong something at one time the information seemed important. Still if you notice you habitually delete messages without reading them – unsubscribe without regret.
I hope this information is helpful to give you control over your SLAM. Have a productive day!
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